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Retail Media Should Be Part Of Holistic Brand Strategy: Digitas’ Lanzi
Retail media, for a long time, has been perceived as emerging from non-traditional media budgets. This perspective is now changing, with funds coming out of more traditional media budgets. That is...
View ArticleAddressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
Once upon a time, “addressable TV” signified linear TV platforms that had engineered a way to enable targetability. The emergence of fully internet-enabled connected TV systems has meant a massive...
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Cutting Carbon Emissions of Ad Business Is Group Effort: Sharethrough’s Frank...
NEW YORK – Advertising agencies are broadening their mandates to limit the negative effect of marketing activities on the Earth’s natural resources. Amid those efforts, suppliers of services throughout...
View ArticleGreat Programming Is Its Own Destination for Viewers: CBS’s Radha Subramanyam
NEW YORK – The popularity of smart TVs and other connected devices has given consumers multiple ways to access their favorite programming, whether it’s live sports and news or scripted series. For...
View ArticleHP’s Decker On Retail Media Challenges & Opportunities
Retail or ecommerce media – in which ecommerce operators carve out ad inventory in their store to sell to brands – is growing fast. But how are brands embracing the trend? In this video interview with...
View ArticleInside Ad Supply Path Optimization, With MiQ’s Lara Koenig
At this point in the evolution of digital advertising, there is an increasing focus on supply path optimization (SPO), as companies aim to maximize their ad efficiency. But, beneath the acronym, how...
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‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
NEW YORK – Each upfront sales season for television advertising in the past few years has brought more ways to set the value of media transactions, or what are known as currencies. These developments...
View ArticleA GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
The media industry is riding a wave of innovation, and Comscore believes the best approach to combine it all. Although traditional measurement providers are coming under scrutiny in the multi-screen,...
View ArticleOutcomes Are Evolving: Affinity Solutions’ Stephanie Geno
In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. “It used to be outcomes was e-commerce because you could easily...
View ArticleNew GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance
As Kirk McDonald, North America CEO of WPP’s media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald’s...
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Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
NEW YORK – The popularity of internet-connected devices has given marketers more pathways to consumers, but the precious attention of those audiences is equally divided. This splintering of the media...
View ArticleAI’s Under-Hyped Ad Impacts Can Be A Game-Changer: Moloco’s Simon
In a world where everyone is talking about AI, David Simon, GM for Growth Initiatives at Moloco, believes the real transformative technology is often overlooked. While generative AI and chat continue...
View ArticleShopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman
Advertisers are having to work harder to find audiences – but the search may end at the centre of the Venn diagram of data from TV platforms and retail media. That is according to Carly Friedman, Head...
View ArticleHow To Solve Programmatic Ads’ $20 Billion Transparency Problem
Three years after a UK study found alarming lack of transparency in the programmatic ad supply-chain, it seems the problem is still rife in many quarters. While a second UK study this year showed “a...
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Broad Variety of Industries Can Reach Consumers Through Retail Media:...
NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of...
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Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost...
NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of...
View ArticleMachine Learning & Retail Media: The Perfect Match – Moloco’s Simon
If new retail media upstarts are the Davids in a battle against tech-giant Goliaths, could machine learning be the sling that helps them topple their powerful foes? David Simon, GM, Growth Initiatives,...
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Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in...
The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and...
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AI Can Help Marketers Adapt to Post-Cookie World: Epsilon’s Joe Doran
NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This...
View ArticleDig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On...
Data can play a huge role in the emerging new capabilities in connected TV (CTV) advertising. But brands need to roll up their sleeves and engage with the challenges. That is according to Kimberly...
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